For over twenty years I bred and showed Top Winning, Number One, fancy, schmancy French Bulldogs. As you know, show dogs have to look great and feel great to bring home the big ribbons and French Bulldogs are notorious for having dry, crusty noses. There was nothing available for dog noses and the suggested options were full of petroleum by-products or didn’t work. The wheels began to turn…
One day, back in 2001, I was slathering shea butter on my legs and two of my French Bulldogs rushed over to see if I had something for them to eat. Without really thinking, I dabbed some on their noses. Within two days they had soft, smooth noses. I was amazed and the wheels began to turn. I bought more shea butter, used it on my own dogs and shared it with friends at the dog shows. After many requests I began selling my concoction at dog shows and online (that first shop was “A” PayPal button that took me all day to configure).
At first the only label was a Frenchie, which I soon changed to a photo. After many requests I added Pug, Boxer, Bulldog and Boston Terrier labels. More and more people asked for labels with their beloved breed and before you knew it…there were over 100 dog breed labels. Crazy, I know! The actual NOSE BUTTER is the same recipe, the breed labels are just for fun and it all started from people randomly asking for breeds.
Soon, PAW BUTTER, ELBOW BUTTER and BOO BOO BUTTER were all added to the product line, to the relief and delight of dogs everywhere. Now, we even have a complete bath and body line: Blissfully Clean Dogs.
The Blissful Dog has been 100% bootstrapped, with it being a one-woman show for the first few years. Only two years ago did I add to the team and now we have two full-time and several part-time, as-needed dog crazy team members!
Last October we moved The Blissful Dog to The Blissful Farm, a 40-acre farm that had been in one family for over 100 years. We are now entrusted as caretakers of this truly blissful bit of the earth. This part of the saga is still unfolding!
The Blissful Dog is available on our retail website and also in hundreds of stores worldwide with more virtually every day. We look forward to making your dog’s life a bit more blissful.
ABOUT THE PRODUCTS
Our NOSE BUTTER® moisturizes dry, crusty or cracked dog noses with a rich shea butter based formulation. It is applied 2-3 times a day for 2-3 days, to get the nose back in shape, and then 1-2x a week for maintenance. There are a lot of dog breeds with a predisposition toward having an extreme type of dryness, called nasal hyperkeratosis. Bulldogs, French Bulldogs, Boxers, Pugs, Boston Terriers, Mastiffs, Pekingese, Japanese Chin and Cavalier King Charles Spaniels are just a few of the breeds prone to this. Our research leads us to believe that dog breeds with extremes in body type have a bit of a lowered immune system and this is one way that presents. The following characteristics seem to be associated with the breeds that are prone to this condition; extremely flat-faced, extremely bully, extremely small, extremely large, extremely heavy bodied.
PAW BUTTER, of course, moisturizes their paws; ELBOW BUTTER soothes and moisturizes elbow calluses and our BOO BOO BUTTER is for minor skin irritations. We have a line of aromatherapy products to support dogs in a range of ways; mentally and emotionally. Relax helps calm and well, relax dogs during stressful events such as thunderstorms, fireworks, travel and separation. Age Well supports your aging dog and helps them be more peaceful and present. Focus helps the distracted, inattentive dog focus for classes, events and training. Our Blissfully Clean Dogs Shampoo line offers a complete range of shampoos, conditioners, soaps and skin care for dogs.
We have also recently launched The Blissful Horses and look forward to bringing bliss to horses, ponies and equines everywhere!
ONE BLISSFUL DOG
Sometimes I feel so helpless when I see news stories about hordes of dogs being taken from puppy mills or dogs lost in weather events like the recent hurricanes, fires and such. To think about ALL the dogs that need help can be daunting. But I can wrap my head around helping ONE dog at a time. So we created the One Blissful Dog Mission to help…one dog at a time. My vision was of one elderly Pug who ended up in a shelter when his owner passed away. This Pug was scared, his care had been neglected a bit and his future was bleak. But with a bath, some NOSE BUTTER and a bit of attention from the shelter staff, he looked better and felt better. This freshening up made him more adoptable and soon he had his forever home. Happy Ending!
Now customers can add One Blissful Dog items to their cart and purchase at greatly reduced costs. At the end of the year we match each product purchased and donate all of the products to approved dog rescue groups. This is a new initiative and we’ve been thrilled with the response so far.